AmiKare – Health Care Consulting 

AmiKare is a healthcare consultancy that acts as a bridge between people and organisations. The goal: building connections where they matter most. Bringing perspectives together, understanding needs and closing the gaps that often go unnoticed in everyday organisational life, by connecting both sides. I had the pleasure of developing the logo design to reflect this ambition. The brief called for a presence that conveys competence and reliability while remaining approachable. After all, trust is the foundation of any collaboration, especially in healthcare. The logo makes the idea of connection visible: the letters of the compact wordmark are deliberately broken, and the resulting gaps are closed by dynamic elements in the accent colour. Only through the interplay of base form and accent does the wordmark become complete. Connecting and filling in what's missing, becomes the central design principle, capturing exactly what AmiKare does every day.