Lovt24 – Open Space & Photo Studio

An empty industrial hall has become a place for creativity: Lovt24 combines a photo studio with a versatile event space. Here, professional photography meets room for artistic collaborations, workshops and events, from private parties to business meetings. I had the pleasure of developing the brand design for Lovt24. The brief called for an identity that captures the openness of the space: creative, inviting and flexible enough for all kinds of occasions, without losing the hall’s raw charm. The logo brings both together: at the heart of the wordmark sits the “O”, opened up by two angled cuts. One letter, two meanings: open space and camera aperture at once.