ogænics – food supplementation that is fun
Packaging & Branding. Client: Novel Nutriology. Agency: Tom Leifer Design.
Hamburg-based company Novel Nutriology produces organic food supplements under the brand ogænics. For its launch, I had the opportunity to create a complete branding package, including packaging and logo design. The playful use of leaves and the pleasantly fresh colour scheme create a likeable look that stands out from similar products in this segment and brings fun into the world of nutritional supplements – which was an absolute rarity during the year of the launch in Germany. This case was developed during my time at Tom Leifer Design. To see the full case and credentials please click on this link.